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NHRA HIRES
HEDGES & COMPANY TO ASSIST WITH
DATABASE MARKETING INITIATIVE
GLENDORA, Calif. (March 9, 2010)
– With the intent of better reaching and servicing its fan base,
NHRA has retained the services of Hedges & Company, a database
marketing agency in Hudson, Ohio, to assist the world’s largest
motorsports sanctioning body with a comprehensive database
marketing initiative in 2010.
“We’ve launched our database marketing initiative in order to
better communicate with NHRA fans and to add value for our
sponsors and partners,” said Gary Darcy, senior vice president,
sales and marketing, NHRA. “Aligning our efforts with Hedges &
Company makes perfect sense given their extensive knowledge and
success in database marketing and the drag racing marketplace.”
Hedges & Company will assist NHRA in organizing its extensive
internal databases with the goal of creating an actionable
marketing database to extend the variety of touch points NHRA
currently has with its various customers and constituents,” said
Jon Hedges, principal of Hedges & Company “We’re excited to be
working with NHRA and bringing the latest database marketing
technology and predictive analytics to motorsports.”
Hedges & Company is a full service database marketing, market
research and strategic planning firm specializing in motorsports
and the automotive industry, headquartered in Hudson, Ohio. The
company offers email marketing, database marketing, direct mail
and customer list management solutions, as well as mailing lists
through its subsidiary Enthusiasts Direct. For more information,
log on to HedgesCompany.com or EnthusiastsDirect.com.
Headquartered in Glendora, Calif., NHRA has 80,000 members and
140 member tracks nationwide. As the primary sanctioning body
for the sport of drag racing in the United States, NHRA presents
23 national events in the U.S. featuring the NHRA Full Throttle
Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA
Get Screened America Pro Mod Drag Racing Series. Two
NHRA-sanctioned bracket racing series provide competition
opportunities for drivers of all levels: the NHRA Summit Racing
Series and the NHRA Drags: Street Legal Style presented by AAA.
NHRA also offers the Jr. Drag Racing League for youth ages 8 to
17. In addition, NHRA owns and operates five racing facilities:
Gainesville Raceway in Florida; Atlanta Dragway in Georgia;
National Trail Raceway in Ohio; O’Reilly Raceway Park at
Indianapolis; and Auto Club Raceway at Pomona in Southern
California. For more information, log on to NHRA.com, or visit
the Official NHRA Pages on Facebook, Youtube and Twitter.
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